Confident from the first call
Reps have already handled the new objections in practice before a customer raises them.
Product Launches
You built the product. Make sure your team can sell it.
Months of development, positioning and planning go into launch day. Get your sales team ready with tailored practice, so they sell it with confidence from the first call.
Atlas Launch
Launch Score84+11 pts
Practice Sessions342on Atlas scenarios
Reps Ready9/12for live calls
Launch Scenarios · vs last week
New Positioning84+9
Demo Flow79+7
Pricing72+5
Competitors61+2
Team Readiness · leading up to launch38 → 84
Most teams can't see who's pitching the new product or how well.
Launch materials go out to the whole team. What happens next is mostly out of sight. Some reps lead with the new positioning, some mention it in passing and some never bring it up. Without listening to the calls, there's no way to know which is which or where coaching should go.
Brevity gets reps practicing the new product's conversations before launch day. After launch, Meeting Analyzer shows which reps are using the new positioning, how well they're delivering it and where they get stuck.
From launch materials to the first customer calls.
Build the launch program
A launch program is built from your product marketing and enablement materials, scheduled to the launch date.
Reps practice the new conversations
Reps rehearse the new positioning and its objections with AI buyers built for the new product, and pass the launch scenarios before customers hear it.
Reps go live with the new product
Reps take the new product to customers already practiced. Meeting Analyzer scores each call on the new talk track.
Gaps become the next practice
Managers see who is delivering the new message and where reps stall on the new objections. Those gaps feed straight back into practice.
Practice the launch before customers hear it.
Training Plans schedules the launch, Role Plays is where reps rehearse it and Meeting Analyzer shows whether it's landing on calls.
Section 1 · Current state questionsRole play passed
86Section 2 · Pain identificationRole play passed
91Section 3 · Quantify the impactRole play in progress
NowSection 4 · Objection handlingPass Section 3 to unlock
LockedSection 5 · Confirm next stepLocked
LockedTraining Plans: a launch program tied to your launch date.
Turn the positioning, demo flow, objections and competitive talk track into chapters of scored role plays. Schedule rollouts months ahead, across cohorts and product lines, with a pass mark before reps take the new product to customers.
- Chapters for positioning, demo, objections and competitors
- Scheduled to the launch date
- Pass marks before reps take it live
Uploaded sources
Atlas Positioning Deck.pdfIngested
Atlas Competitive Battlecard.pdfIngested
Pricing & Packaging.docxIngested
Launch FAQ.docxIngested
Launch scenarios built
Atlas
Why Atlas, why now
The pricing conversation
Positioning against Vantage
The objections buyers will raise
Role Plays: the new conversations, rehearsed before they're real.
Bring the launch materials and Brevity builds AI buyers that react to the new product the way your customers will, with new questions, new objections and new competitive pushback. Reps practice until they pass, scored on the launch's criteria.
- Scenarios built from your launch materials
- AI buyers that raise the new product's objections
- Scored on the launch talk track
Atlas Launch · Real Calls
Calls on Atlas21461 vs last week
Talk Track Delivered71%9% vs last week
Reps on Message8/12lead with the new positioning
New Message on Real Calls
Landing well
New positioningStrong
Demo flowSteady
Where reps stall
Pricing pushbackNeeds Coaching
Competitor mentions: VantageWatch
Meeting Analyzer: see who's delivering the new message.
After launch, Meeting Analyzer scores the launch talk track as its own criterion on real calls. You see by rep and by team who is delivering the new message, where reps get stuck on the new objections and how competitors come up. Gaps become recommended practice.
- Launch talk track scored on each call
- By rep and by team, who's on the new message
- Competitor mentions around the launch
What a practiced launch gets you.
Reps sell the new product with confidence sooner, and you can see where the message is landing.
One message across the field
Reps rehearse the same positioning, so customers hear the launch story the way you wrote it.
Launch gaps you can see
Meeting Analyzer shows who's delivering the new message and where coaching should go next.
Managers coach the right gaps
Managers see which reps need help with the new product and spend their time there.
What revenue teams are saying.
Hear from sales leaders who transformed their team's performance with Brevity.
Matt Shipman
Managing Partner at Pacific Advisors
“
Brevity is the modern approach to training financial advisors. It's the quickest path to product knowledge and pitch confidence. The AI crafts realistic scenarios embedding our preferred language and phrases.
”
Read their story
Explore the rest of the Brevity platform
See how each part of a launch program works.
Training Plans
Build structured training programs with milestones, assignments, and progress tracking for your entire team.
Learn moreRole Plays
Practice realistic sales scenarios with AI buyers that adapt to your skill level and push you to improve.
Learn moreMeeting Analyzer
Analyze sales conversations with AI-powered insights that identify coaching opportunities and winning patterns.
Learn moreFrequently Asked Questions
Brevity coaches against your methodology, not someone else's. Upload your playbook, your scoring rubrics, and your discovery framework. Every role play and every real meeting gets scored the way your top reps would score them. No 'best practices' from another team's sales motion. And the coaching shows up across practice, real calls, and onboarding, not just one surface.
Bring it. Brevity supports the methodologies most teams use: MEDDIC, Challenger, Sandler, Command of the Message. It also coaches any custom methodology built from your uploaded playbooks. Upload your discovery framework and objection patterns; Brevity coaches both role plays and real calls the way your team would.
Brevity is SOC 2 Type II compliant. Data is encrypted at rest and in transit. We do not train our models on your customer data. Your sales conversations stay private to your org. Enterprise SSO via your IDP. Configurable data residency on enterprise plans.
Most tools solve one piece. Conversation intelligence reads your meetings. An LMS structures your training. A role play tool lets reps practice. None of them coach across all three surfaces against the same playbook. And none of them close the loop where real-meeting gaps drive the next role play or onboarding assignment.
Get the field ready before launch day.
See how Brevity turns your next launch into practice reps finish before their first customer conversation, and shows you where it's landing after.