Medical Devices

Turn deep product knowledge into closed deals.

Brevity keeps a distributed field team sharp on the high-stakes conversations that decide device deals.

Your reps get certified. Then they practice on your customers.

Your reps are certified on a deep clinical portfolio once, then go weeks or months between the high-stakes conversations that decide device deals with nowhere to rehearse. Managers cannot ride along to coach every rep, so development stalls after onboarding. Ramps stretch on, quota attainment slips, and hard-won readiness decays before it is ever used.

Brevity is the reinforcement layer after certification. Every rep rehearses the exact conversation they are about to have against realistic AI personas, so they practice on Brevity instead of on your customers. Then Brevity reads the real conversations and turns the gaps into the next practice, so readiness holds between cases.

Brevity is how your field team gets ready before the case, and better after it.

Your reps rehearse the case, evaluation, and launch conversation. Brevity reads how those go with real customers, and every gap becomes the next practice.

Practice before the case

Reps rehearse the case, evaluation, or launch conversation against realistic AI personas, on their phone.

Get coached from anywhere

Every conversation is scored against your methodology, so reps see what to sharpen and managers coach the gaps without riding along to every case.

See how the real conversations go

Brevity scores real customer conversations against that same methodology, so leadership sees where reps are ready, where the coaching gaps are, and where live deals are slipping.

Close the loop, so readiness never decays

The gaps those conversations reveal become the next round of practice, so a distributed device field team stays current.

What it takes to keep a device field team ready.

Practice only works if it covers every conversation, gets every rep ready wherever they are, and closes the loop with what happens in the field.

Scenario Library

12 scenarios

Procedural Case Walk-Through

Dr. Ellis · Surgeon

Evaluation vs. the Incumbent Device

Dr. Nguyen · Department Chief

Clinical Objection Handling

Dr. Alvarez · Attending Physician
IntermediateStart role play

Value-Analysis Committee

Karen S. · Committee Chair

A role play for every conversation your reps have too rarely

The procedural case, the evaluation against an incumbent, the value-analysis committee, the price negotiation. Reps practice each against AI personas that push on the clinical detail as hard as the sale, so they know the device cold and get the practice volume they currently lack.

  • AI personas tuned to your buyer types, from surgeon to value-analysis committee
  • Reps prove they know the clinical detail cold, not just the script
  • The rare, high-stakes case practiced many times before it counts

Evaluation vs. the Incumbent

Dr. Nguyen · Department ChiefAI persona
03:48
Launch readiness · Certified
Gated on demonstrated skill.

Every rep gets ready on their phone, in every region and language.

Get every rep ready, wherever they are and however fast you need them

Your field team lives in ORs, hospitals, and cars, and no manager can ride along to every case. Brevity is phone native, so every rep practices on their own time. It matters most at launch: when you and a competitor ship rival devices at once, share goes to whoever gets their reps selling the new one first.

  • Phone native for reps who live in the car
  • Get a whole field team selling a new device fast, in every region and language
  • Gate device certification and launch readiness on demonstrated skill, not seat time

Your call · Lakeside Medical Center

Evaluation debrief · Wednesday, 4:15 PM
1 moment to drill
From your call · 22:30
"Our surgeons are happy with what they use now. Why switch?"
The clinical case stayed high level. The outcome data that sets the device apart never made it into the conversation.
Your next drill
Lead with clinical outcomes over the incumbent
Same moment, run it until the data that matters to the surgeon leads.

Close the loop between practice and the real conversation

Brevity scores your reps' real customer conversations against the same methodology they practice on, then turns the gaps into their next round of practice.

  • Reps get feedback on real conversations without a manager riding along
  • Coach a distributed field team, not just the cases a manager can join
  • Gaps on real conversations become each rep's next practice

Explore the platform behind the practice.

Every conversation your field team practices is powered by the Brevity platform. Go deeper on the piece you need.

Platform Overview

See how practice, coaching, and analytics come together across the Brevity platform.

Learn More
Good morning, Dana
Up next · Role playDiscovery: VP Operations5 min · voice practice
Scored · Meeting AnalyzerNorthwind Logistics: Discovery callYesterday · 34 min · 71 / 100
Continue · Training planPipeline Boost Plan · Q2
Week 2 of 4 · Multi-threading40%
Role PlaysMeeting AnalyzerTraining PlansAnalyticsIntegrations

Role Plays

Realistic AI personas modeled on your buyers, scored against your methodology, on the phone with unlimited at-bats.

Learn More
Role Play · Discovery · VP Operations
Live · 02:37
Speaking
Marcus Hale
VP of Operations · AI prospect
You
You
AE · Discovery rep
MarcusPushes back
"You still haven't told me why this beats what we already use. We're just exploring right now."
Your turn: answer out loud
Marcus responds live to what you say
MilestonesTranscriptOverview
Introduction & rapport
Surface the pain
3Quantify the impact
4Handle the objection
5Lock the next step

Meeting Analyzer

Reads every real customer conversation, scores it against the same methodology your reps practice on, and turns the gaps into each rep's next practice.

Learn More
Executive SummaryWeek of Oct 12
Call Coverage94%2% vs last week
Active Nudges12814 vs last week
At-Risk Deals12Requires attention

Highlights & Risks

Top Strengths
Pain QuantificationStrong
Next-step executionSteady
Emerging Risks
Budget qualificationNeeds Coaching
Competitor mentionsWatch

Training Plans

Structure practice into onboarding, device certification, and launch-readiness programs, and gate advancement on demonstrated skill, not seat time.

Learn More
Team Progress8 reps
Discovery Mastery · sorted by attention
DS
Devon S.2 of 5 sections
Stuck
ML
Mara L.3 of 5 sections
In Progress
SK
Sam K.4 of 5 sections
In Progress
PR
Priya R.5 of 5 sections
Ready

Analytics

See who is practicing, who is ready, and where the gaps are, by person, team, and region.

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AnalyticsQ2 SDR Team · Last 30 days
Avg Deal Score78+6 pts
Conversations Scored1,284across 12 reps
Reps Improving9/12vs prior period
Skill Breakdown · vs last period
Discovery82+5
Next Steps76+8
Pricing71+2
Objection Handling643
Team Avg · 8 weeks62 → 78

Integrations

Connect Brevity to the CRM, LMS, and communication tools your team already runs on.

Learn More
ConnectionsCalendar · Meetings · CRM
Calendar
Outlook
Google Calendar
Meetings
Zoom
Gong
Fireflies
CRM
Salesforce
HubSpot

What changes when your field team practices between crucial conversations.

Reps who stay sharp, know the device cold, and get to market first.

Reps stay sharp between cases

Hard-won readiness stops decaying in the gap between certification and the next real case.

Reps know the device cold and sell its value

Practice pushes on the clinical detail and the sale together, so reps master the portfolio and lead with value, not just specs.

New device launches win share faster

Every rep practices the launch conversation from day one, so you take share while competitors are still ramping.

Reinforce and scale training

Reps get to practice what they learned in training, so that training scales across the team instead of decaying.

What revenue teams are saying.

Hear from sales leaders who transformed their team's performance with Brevity.

Jerry Ruland

Jerry Ruland

Sales Manager at Comfort Systems

Repetition is key to mastering sales, but my team resisted live role-plays. With Brevity, that reluctance is gone. They can practice anytime, anywhere, without fear. No excuses, just better results.

Frequently Asked Questions

Brevity coaches against your methodology, not someone else's. Upload your playbook, your scoring rubrics, and your discovery framework. Every role play and every real meeting gets scored the way your top reps would score them. No 'best practices' from another team's sales motion. And the coaching shows up across practice, real calls, and onboarding, not just one surface.
Bring it. Brevity supports the methodologies most teams use: MEDDIC, Challenger, Sandler, Command of the Message. It also coaches any custom methodology built from your uploaded playbooks. Upload your discovery framework and objection patterns; Brevity coaches both role plays and real calls the way your team would.
Brevity is SOC 2 Type II compliant. Data is encrypted at rest and in transit. We do not train our models on your customer data. Your sales conversations stay private to your org. Enterprise SSO via your IDP. Configurable data residency on enterprise plans.
Most tools solve one piece. Conversation intelligence reads your meetings. An LMS structures your training. A role play tool lets reps practice. None of them coach across all three surfaces against the same playbook. And none of them close the loop where real-meeting gaps drive the next role play or onboarding assignment.

Keep your field team ready for the cases that count.

See Brevity built around your device portfolio, your methodology, and the conversations your reps have to get right.