Reps strong on the product and the sale
Product experts learn to sell and strong closers master the product, so more deals turn on value than on discount.
Manufacturing
Give every rep the practice to master the product and the sale.
Your reps rehearse the executive, competitive, and negotiation conversations against realistic AI personas.
Your reps know the product or know how to sell. The deals need both.
Manufacturing deals turn on rare, high-stakes conversations: the pre-RFQ executive meeting, the competitive displacement, the price-increase negotiation. Winning them takes both deep product knowledge and a strong business conversation, and most reps only have strength in one. That's why manufacturing selling has the longest ramp in product sales.
Brevity is the practice layer in between. Every rep rehearses the conversations that decide deals against realistic AI personas that test the product and the sale together, so a product expert learns to sell and a strong closer masters the product. Then Brevity reads the real conversations and turns the gaps into the next practice, so more deals are won on value, not price.
Brevity is how your field force gets ready before the conversation, and better after it.
Your reps rehearse the executive, competitive, and negotiation conversations, Brevity reads how the real ones go, and every gap becomes the next practice.
Practice the conversation before it happens
Reps rehearse the executive, competitive, or negotiation conversation against realistic AI personas, on their phone.
Get coached from anywhere
Every conversation is scored against your methodology, so reps see what to sharpen and managers coach a distributed field force without being in every room.
See how the real conversations go
Brevity scores real customer conversations against that same methodology, so you can see whether the practice is showing up in the field.
Close the loop, so the methodology sticks
The gaps those conversations reveal become the next round of practice, so the methodology you implemented becomes a habit that lasts.
What it takes to keep a technical field force selling on value.
Practice only works if it covers every conversation, reaches every rep, and closes the loop with what happens in the field.
Scenario Library
12 scenariosA role play for every conversation that decides a deal
The pre-RFQ executive meeting, the competitive displacement, the price-increase negotiation. Reps practice each against realistic AI personas built to be genuinely difficult, pushing a product expert on the sale and a strong closer on the technical detail, so neither one coasts.
- AI personas tuned to your buyer types
- Performance scored against your methodology, not a generic rubric
- Builds product mastery and selling skill in the same reps
Price-Increase Negotiation
04:12
This week · 3 of 3 practices
On your manager's cadence.
Reps practice on the phone, in the car and between site visits.
Practice that reaches a field force always on the road
Your reps live in the car and on the plant floor, rarely in front of a computer, and one manager cannot ride along with all of them. Brevity is phone native, so reps practice between site visits and in the car, on their own time. The methodology you implemented stops being a binder and becomes daily practice, everywhere they sell.
- Phone native, so reps practice in the car and between site visits
- No laptop needed, for a field force rarely at a desk
- Tie practice to a gate or a manager's cadence, so it sticks
Your call · Continental Supply
From your call · 14:10
"A 6% increase is steep. What am I actually getting for it?"
The increase stayed a list price. It never got tied to their uptime and total cost, so it read as just a higher number.
Your next drill
Tie the increase to total cost of ownership
Same moment, run it until the number is anchored to their line, not the list.
Close the loop between practice and the real conversation
Brevity scores your reps' real customer conversations against the same methodology they practice on, then turns the gaps into their next round of practice.
- Reps get feedback on real conversations without a manager riding along
- Coach a distributed field force, not just the conversations a manager can join
- Gaps on real conversations become each rep's next practice
Explore the platform behind the practice.
Every conversation your field force practices is powered by the Brevity platform. Go deeper on the piece you need.
Platform Overview
See how practice, coaching, and analytics come together across the Brevity platform.
Learn MoreUp next · Role playDiscovery: VP Operations
Scored · Meeting AnalyzerNorthwind Logistics: Discovery call
Continue · Training planPipeline Boost Plan · Q2
Week 2 of 4 · Multi-threading40%
Role PlaysMeeting AnalyzerTraining PlansAnalyticsIntegrations
Role Plays
Realistic AI personas modeled on your buyers, scored against your methodology, on the phone with unlimited at-bats.
Learn MoreSpeaking
Marcus Hale
VP of Operations · AI prospect
You
You
AE · Discovery rep
"You still haven't told me why this beats what we already use. We're just exploring right now."
Your turn: answer out loud
Marcus responds live to what you say
MilestonesTranscriptOverview
Introduction & rapport
Surface the pain
3Quantify the impact
4Handle the objection
5Lock the next step
Meeting Analyzer
Reads every real customer conversation, scores it against the same methodology your reps practice on, and turns the gaps into each rep's next practice.
Learn MoreExecutive Summary
Call Coverage94%2% vs last week
Active Nudges12814 vs last week
At-Risk Deals12Requires attention
Highlights & Risks
Top Strengths
Pain QuantificationStrong
Next-step executionSteady
Emerging Risks
Budget qualificationNeeds Coaching
Competitor mentionsWatch
Training Plans
Structure practice into onboarding, ramp, and certification programs, and gate advancement on demonstrated skill, not seat time.
Learn MoreDiscovery Mastery · sorted by attention
DSStuck
Devon S.2 of 5 sections
MLIn Progress
Mara L.3 of 5 sections
SKIn Progress
Sam K.4 of 5 sections
PRReady
Priya R.5 of 5 sections
Analytics
See who is practicing, who is ready, and where the gaps are, by person, team, and region.
Learn MoreAnalytics
Avg Deal Score78+6 pts
Conversations Scored1,284across 12 reps
Reps Improving9/12vs prior period
Skill Breakdown · vs last period
Discovery82+5
Next Steps76+8
Pricing71+2
Objection Handling64−3
Team Avg · 8 weeks62 → 78
Integrations
Connect Brevity to the CRM, LMS, and communication tools your team already runs on.
Learn MoreConnections
Calendar
Outlook
Google CalendarMeetings
Zoom
Gong
FirefliesCRM
Salesforce
HubSpotWhat changes when your field force practices between the deals.
Reps strong on the product and the sale, a methodology that finally sticks, and new sellers who ramp faster.
Your methodology, finally a habit
The methodology you already implemented becomes daily practice, so the habits you want are reinforced continually.
New sellers ramp faster than ever
Unlimited practice to learn the product portfolio and nail business conversations allows new hires to ramp faster and more confidently.
See where deals are slipping
Brevity reads the real conversations and surfaces deals heading for trouble, so you can step in before it's too late.
What revenue teams are saying.
Hear from sales leaders who transformed their team's performance with Brevity.
Jerry Ruland
Sales Manager at Comfort Systems
“
Repetition is key to mastering sales, but my team resisted live role-plays. With Brevity, that reluctance is gone. They can practice anytime, anywhere, without fear. No excuses, just better results.
”
Explore the Brevity platform
Start with the platform overview, then go deeper on the practice and real-call analysis behind it.
Platform Overview
See how practice, coaching, and analytics come together across the Brevity platform.
Learn moreRole Plays
Practice realistic sales scenarios with AI buyers that adapt to your skill level and push you to improve.
Learn moreMeeting Analyzer
Analyze sales conversations with AI-powered insights that identify coaching opportunities and winning patterns.
Learn moreFrequently Asked Questions
Brevity coaches against your methodology, not someone else's. Upload your playbook, your scoring rubrics, and your discovery framework. Every role play and every real meeting gets scored the way your top reps would score them. No 'best practices' from another team's sales motion. And the coaching shows up across practice, real calls, and onboarding, not just one surface.
Bring it. Brevity supports the methodologies most teams use: MEDDIC, Challenger, Sandler, Command of the Message. It also coaches any custom methodology built from your uploaded playbooks. Upload your discovery framework and objection patterns; Brevity coaches both role plays and real calls the way your team would.
Brevity is SOC 2 Type II compliant. Data is encrypted at rest and in transit. We do not train our models on your customer data. Your sales conversations stay private to your org. Enterprise SSO via your IDP. Configurable data residency on enterprise plans.
Most tools solve one piece. Conversation intelligence reads your meetings. An LMS structures your training. A role play tool lets reps practice. None of them coach across all three surfaces against the same playbook. And none of them close the loop where real-meeting gaps drive the next role play or onboarding assignment.
Win more deals on value, not price.
See Brevity built around your portfolio, your methodology, and the conversations your reps have to get right.