Business Development

Cold calling doesn't give second chances.

Your BDRs are learning cold calling on real prospects. Brevity gives them a library of AI personas to rehearse against, tuned to your customers, your products, and your market. Openers, gatekeepers, objections, and closers, all drilled before the dials that count.

Your BDRs need more coaching than any manager can deliver.

BDRs make more dials in a week than their managers can listen to in a month. And each call is full of traps: the opener, a gatekeeper, an objection or two, the ask. The reps who need the most help often slip through the cracks. The Friday-afternoon role play that's supposed to close the gap rarely runs.

Brevity makes coaching targeted and practice unlimited. Managers see exactly what each rep needs to work on, so every coaching hour lands on what actually moves performance. Reps get as much practice as they want, on their own time.

Practice sharpens calls. Calls inform practice.

BDRs rehearse against AI personas to prep for live calls. Meeting Analyzer reads what happens and what skills need to be practiced next.

Setup

Configure the scenarios your team faces.

Your ICP, your product, your prospect language, your objection patterns.

Before the dial

BDRs rehearse before they dial.

Every BDR hones their skills in AI role plays on their own time.

Live calls

Meeting Analyzer reads the live calls.

Brevity scores every cold call, so managers see what's landing per rep and what skills need more attention.

Loop back

Targeted practice closes the loop.

Training plans get customized per rep on what they need. Coaching hours go where they matter most.

The loop that turns every cold call into sharper practice.

AI personas to rehearse with. Live-call analysis that surfaces what to work on. Plans that put each rep on the right next drill.

Role Play · Cold Call · Director of Operations
Live · 00:48
Speaking
Marcus Hale
Director of Operations · AI prospect
You
You
BDR · Cold call
MarcusBrush-off
"I've got about thirty seconds before my next call. Honestly, we're not looking at anything new right now."
Your turn: earn the next 30 seconds
Marcus reacts live to how you open
MilestonesTranscriptOverview
Pattern-interrupt open
Earn the first 30 seconds
3Handle the brush-off
4Land the value hook
5Book the meeting

Role Plays: rehearsal for every cold call your team makes.

AI personas tuned to your customers, your products, and your market. BDRs drill openers, gatekeepers, objections, and closers before they pick up the phone.

  • AI personas modeled on the prospects your team actually calls
  • Scenarios cover the full cold-call motion, opener through closer
  • Always-on practice, no manager calendar required

Acme Corp · Cold Call

Today4m 18s
High Confidence

Cold Call: Open & Earn the Meeting

Overall Score: 64/100
Open with a Reason
88 SolidWeight: High
00:09
"Fair enough, you've got thirty seconds. Go."
Marcus H.
Handle the Brush-off
61 Needs PolishWeight: Critical
01:12
"We're already happy with what we use. Not really a priority right now."
Marcus H.
01:18
"Totally understand. A lot of teams say that before they see this."
Rep
Ask for the Meeting
32 MissedWeight: High
03:50
"I'll send some info over and follow up in a week or two."
Rep
03:58
"Sure, send it over."
Marcus H.

Meeting Analyzer: reads every cold call and points to what to work on.

Brevity reads every live cold call against the same rubric your role plays are scored against. Where openers landed, where gatekeepers slipped past, which objections tripped reps up. Per call, per rep, flagging where to coach and what to drill next.

  • Real-call analysis scored against the same rubric as your role plays
  • Per-rep visibility into openers, objections, and closers
  • Drill recommendations sourced from the cold calls reps actually made

Training Plans

3 active
Plan NameStatusProgress
BDR Ramp: Week 1 Cold-Call FoundationsActive
Track 1: Openers & Pattern Interrupts · Section 2 of 9
BDR Ramp: Brush-off & Objection HandlingActive
Track 3: The Top 10 Brush-offs · Section 1 of 10
Gatekeeper Navigation: All BDRsActive
Chapter 1 · Section 1 of 1
BDR Ramp: Booking the MeetingScheduled
Scheduled for next cohort · Opens July 7

Training Plans: a custom path for every rep.

Each BDR gets a training plan customized to what their cold calls say they need. New skills introduced, weak areas drilled, per-cohort analytics on where reps stall and how to iterate. Coaching hours go to the calls and conversations that need the manager. The plan handles the rest.

  • Per-rep plans built from real cold-call evidence
  • Mastery-gated chapters: reps advance by hitting the rubric
  • Per-cohort analytics for ramp velocity and where reps stall

When practice and live calls feed each other, the numbers move.

More meetings booked. Faster ramps. Lower attrition. Cohorts that compound.

More booked meetings

Reps perform better on live calls when they've responded to the objection before and can confidently ask for the meeting.

Faster ramp

New BDRs ramp faster when they get unlimited reps in a risk-free environment before graduating to live calls.

Lower attrition

Cold-call brutality eases when reps practice the objection ten times before they hear it. Call anxiety fades as confidence builds.

Messaging that lands

Meeting Analyzer surfaces which openers, objection handles, and closers are converting across the team.

What revenue teams are saying.

Hear from sales leaders who transformed their team's performance with Brevity.

Jerry Ruland

Jerry Ruland

Sales Manager at Comfort Systems

Repetition is key to mastering sales, but my team resisted live role-plays. With Brevity, that reluctance is gone. They can practice anytime, anywhere, without fear. No excuses, just better results.

Frequently Asked Questions

Brevity coaches against your methodology, not someone else's. Upload your playbook, your scoring rubrics, and your discovery framework. Every role play and every real meeting gets scored the way your top reps would score them. No 'best practices' from another team's sales motion. And the coaching shows up across practice, real calls, and onboarding, not just one surface.
Bring it. Brevity supports the methodologies most teams use: MEDDIC, Challenger, Sandler, Command of the Message. It also coaches any custom methodology built from your uploaded playbooks. Upload your discovery framework and objection patterns; Brevity coaches both role plays and real calls the way your team would.
Brevity is SOC 2 Type II compliant. Data is encrypted at rest and in transit. We do not train our models on your customer data. Your sales conversations stay private to your org. Enterprise SSO via your IDP. Configurable data residency on enterprise plans.
Most tools solve one piece. Conversation intelligence reads your meetings. An LMS structures your training. A role play tool lets reps practice. None of them coach across all three surfaces against the same playbook. And none of them close the loop where real-meeting gaps drive the next role play or onboarding assignment.

Stop watching BDRs learn on real prospects.

See how Brevity adds practice volume to your existing BDR stack, and what it does to booking rate, ramp, and SDR attrition.